Application design: Task 2

Week 4

what should be include the research plan

user research

- There are touch points of interaction between user and brand

- user research able to analyze, connect, and complete the touch point of interactions between user with the brand

scope

-research goal

-timeline

-participants

-method& logistics

preparation

-intro speech

-questions

-closing

live interviews 

-focus on min 3, max 5 recordings (5 is the optimal qualitative feedback)

- try to understand their problem, not validate our decisions

- our decisions are made to solve their problem

- try to prepare interviews that indicate story from their experience, so they can word out their real problem emotionally, we analyze their motivations from the story, avoid asking technical& direct questions like (how you feel about the app feature?)

- dig deeper on the questions to get specific answer

Week 5

-break useful points 

- sort the points with insights, not solution

Week6

-personas helps to summarize research go we don’t need to get back to the affinity maps, stretch the team’s horizon and visualize target users, align the vision, focus the efforts

-minimize the usage of charts, include things that are easy to scan through

Week 8

- understand the optimal emotions needs in both sides, improve in both ways

- use consistent language in user flow, make it as simple as possible

- break down the flow by user's decisions and actions