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Application design I Task 2: User Research

18/5/26 - 26/6/26 (Week 5 - Week 10)

Choong Yee Leng || 0381980

Application design || Bachelor Degree in Creative Media || Taylor’s University 

Task 2: User Research

Table of content
1. Instructions
2. Lectures
2. Task 2
3. Feedback
4. Reflection

Instructions

Lectures
Week 4

Roles of UX Research
  • Understanding user emotions during interaction is crucial. 
  • Reveals how users currently interact with a system and identifies their pain points. 
  • Helps understand users' behavior, goals, motivations, and needs.
  • Collaborating closely with the product team to steer future directions.
UX Researcher duties
  • Ensure that the design process is grounded in user understanding, ultimately leading to more effective and user-centered designs.
  • Developing coherent research methodologies.
  • Selecting and recruiting targeted end-users for research endeavors.
  • Conducting individual interviews with clients. 
  • Utilizing data analysis tools to enhance consumer products.

Figure 2.1 UX research comparison chart

5 Steps of UX Research
  1. Objectives
  2. Hypothesis
  3. Methods
  4. Conduct
  5. Synthesis
Figure 2.2 Quantitative & Qualitative comparison chart


Task Tips

user research
  • There are touch points of interaction between user and brand
  • User research able to analyze, connect, and complete the touch point of interactions between user with the brand
scope
  • research goal
  • timeline
  • participants
  • method& logistics
preparation
  • intro speech
  • questions
  • closing
live interviews 
  • focus on min 3, max 5 recordings (5 is the optimal qualitative feedback)
  • try to understand their problem, not validate our decisions
  • our decisions are made to solve their problem
  • try to prepare interviews that indicate story from their experience, so they can word out their real problem emotionally, we analyze their motivations from the story, avoid asking technical& direct questions like (how you feel about the app feature?)
  • dig deeper on the questions to get specific answer

Week 5
Task Tips

Affinity map & i-statement
  • break useful points 
  • sort the points with insights, not solution

Week6

Task Tips
User persona
  • personas help to summarize research go we don’t need to get back to the affinity maps, stretch the team’s horizon and visualize target users, align the vision, focus the efforts
  • minimize the usage of charts, include things that are easy to scan through

Week 8
Task Tips
User journey map & user flow map
  • understand the optimal emotions needs in both sides, improve in both ways
  • use consistent language in user flow, make it as simple as possible
  • break down the flow by user's decisions and actions

User Research


Feedback
Week 7: Highlight the important part and the main needs for each persona
Week 9: Each persona should have different activities in their journey
Week 10: The user journey map has useful points. Since the user journey map is quite long, can try to break into sections, each 3 points shares 3 design opportunities

Reflection
User research is a long process that requires careful observation, detailed analysis, and a lot of critical thinking. Although it takes considerable time and effort, it is one of the most valuable stages in the design process. It provided many unexpected insights that went beyond my initial assumptions and helped me better understand users' real behaviours and needs. While market analysis mainly revealed opportunities for UI improvements by looking at competitors, user research uncovered UX issues and pain points that couldn't be identified through market research alone. It bridged the gap between existing solutions and actual user needs and lead to a more thoughtful and user-centred design decisions.
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