Application design: Task 2
Week 4 what should be include the research plan user research - There are touch points of interaction between user and brand - user research able to analyze, connect, and complete the touch point of interactions between user with the brand scope -research goal -timeline -participants -method& logistics preparation -intro speech -questions -closing live interviews -focus on min 3, max 5 recordings (5 is the optimal qualitative feedback) - try to understand their problem, not validate our decisions - our decisions are made to solve their problem - try to prepare interviews that indicate story from their experience, so they can word out their real problem emotionally, we analyze their motivations from the story, avoid asking technical& direct questions like (how you feel about the app feature?) - dig deeper on the questions to get specific answer Week 5 -break useful points - sort the points with insights, not solution Week6 -personas helps to summarize research go we d...
