Design Principles: Task 1

2/2/2026 - 1/3/2026 (Week 1 - Week 4)

Choong Yee Leng || 0381980

Design Principles || Bachelor Degree in Creative Media || Taylor’s University 

Task 1: Exploration

TABLE OF CONTENT

1. Lectures

2. Instructions

3. Design principles

4. Design work

5. Feedback

6. Reflection

LECTURES

Design Elements

Point: 

• Points are connected to create line. 
• Shapes or figures will form based on how the points is connected.

Line:

• Line is created when points are connected. 
• Lines can be used in different ways (show directions, form shapes, express motions and form patterns.)

Shape: 

• Shape is formed when lines are connected.
• 2 -dimensional
• Texture and patterns are applied on shapes
• Geometric shapes (like circles, squares and other regular shapes) 
• Organic shapes (irregular shapes that often appears in free form)

Form

• 3-dimensional
• Formed when shapes are connected
• Often used in sculpture and architecture

Texture

• Used to represent the quality of a surface (rough, soft, smooth, hard, glossy etc.)
• Actual texture (can be experienced with touch)
• Simulated texture (only present visually)

Space

• Distance between elements
• Negative spaces (empty space)
• Positive spaces (space filled with element)
• In 3D, by overlapping and transiting element, space = depth

Colour

• Visible light spectrum with wavelength within 380nm-740nm that human eye can detect
• Colour = hue
• Value= lightness/ darkness
• Tint= pure hue + white
• Tone= pure hue+ grey
• Shade= pure hue + black
• Pure hue has greater intensity/ saturation
• Monochromatic = same hue with different value, intensity
• Analogous = same hue base , lie beside each other in colour wheel
• Complementary = opposite hue in colour wheel

Figure 1.1 design element

INSTRUCTIONS