Interactive Design Project 1: Website Redesign Proposal

16/10/2025-2/11/2025 ( Week 4- Week 6 ) 

Choong Yee Leng || 0381980

Interactive Design || Bachelor Degree in Creative Media || Taylor’s University 

Project 1: Website Redesign Proposal

TABLE OF CONTENT

1.Instructions

2.Website Redesign Proposal

3.Feedback

4.Reflection

Instructions

Objective:

The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should

demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.

 

Assignment Description:

You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:

     

Website Analysis:

Current Design Evaluation:

Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.

 

Functionality:

Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.

   

Redesign Goals:

 Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).

 

Target Audience:

Describe the intended audience for the redesigned website and how the new design will better meet their needs.

       

Design Proposal:

Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.

 

UX Enhancements:

Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.

Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times

Submission:

Submit your E-portfolio link that includes an embedded link of your proposal. The proposal can be prepared using any form of

presentation application such as Google Slide or Canva

Website Redesign Proposal

Feedback

The initial proposal to redesign the Amazon website was not approved due to the extensive scope and workload involved. However, the revised proposal focusing on The White Noise website has been approved.

Reflection

This assignment involved a lot of critical thinking. From the analysis stage, I realised how many different factors can influence whether a website feels comfortable or uncomfortable to use. To build a good user-interface, we cannot only think about visual aesthetics — we also need to consider user needs, usability, and how information is communicated.

Throughout this assignment, I improved my ability to think from the user’s perspective and identify what enhances or interrupts their experience. I also strengthened my problem-solving skills by proposing realistic solutions based on UX issues, not just visual preferences.

Overall, this project helped me understand how to approach website design from the ground up. These skills will be valuable for future projects, especially when developing a website starting from zero, because I now understand how to evaluate, plan, and redesign with a more user-centred mindset.