Advanced Typography - Final Compilation & Reflection

15/12/25 - 29/12/25 (Week 13 - Week 14)

Choong Yee Leng || 0381980

Advanced Typography || Bachelor Degree in Creative Media || Taylor’s University 

Task 4: Final Compilation & Reflection

TABLE OF CONTENTS

1.Link to blog

2.Task 1: Exercises

3.Task 2: Key Artwork & Collateral

4.Task 3: Type Exploration & Application

5.Reflection

LINK TO BLOG

• Task 1: Exercises
• Task 2: Key Artwork & Collateral
• Task 3: Type Exploration & Application

TASK 1: EXERCISES

Exercise 1: Typographic systems

Figure 2.1.1 Final Axial System (JPEG) (Week 3, 8/10/25)

Figure 2.1.2 Final Dilatational System (JPEG) (Week 3, 8/10/25)

Figure 2.1.3 Final Radial System (JPEG) (Week 3, 8/10/25)

Figure 2.1.4 Final Grid System (JPEG) (Week 3, 8/10/25)

Figure 2,1.5 Final Transitional (JPEG) (Week 3, 8/10/25)

Figure 2.1.6 Final Bilateral System (JPEG) (Week 3, 8/10/25)

Figure 2.1.7 Final Modular System (JPEG) (Week 3, 8/10/25)

Figure 2.1.8 Final Random System (JPEG) (Week 3, 8/10/25)

Figure 2.1.9 Final Typographic Systems (PDF) (Week 3, 8/10/25)

Figure 2.1.10 Final Typographic Systems with grids (PDF) (Week 3, 8/10/25)

Exercise 2: Finding Type

Figure 2.2.1 Image and Extraction (Week 3, 10/10/25)

Figure 2.2.2 Refining Process (Week 3, 10/10/25)

Figure 2.2.3 Extracted letterforms (baseline) (Week 3, 10/10/25)

Figure 2.2.4 Reference font (Week 3, 10/10/25)

Figure 2.2.5 Final Letterform (Week 3, 10/10/25)

Figure 2.2.6 Original extraction and final letterform comparison (Week 3, 10/10/25)

Figure 2.2.7 Final poster (JPEG) (Week 3, 10/10/25)

Figure 2.2.8 Final poster (PDF) (Week 3, 10/10/25)

TASK 2: KEY ARTWORK & COLLATERAL

Task 2A: Key Artwork

Figure 3.1.1 White Word Mark on Black Background (JPEG) (Week 8 10/11/25)

Figure 3.1.1 Black Word Mark on White Background (JPEG) (Week 8 10/11/25)

Figure 3.1.3 Colour Palette (JPEG) (Week 8 10/11/25)

Figure 3.1.4 Word Mark in Lightest Shade of Colour Palette on Darkest Shade of Colour Palette (JPEG) (Week 8 10/11/25)

Figure 3.1.5 Word Mark in Actual Colours on Lightest Shade of Colour Palette (JPEG) (Week 8 10/11/25)

Figure 3.1.6 Animation (GIF) (Week 8 10/11/25)

Figure 3.1.7 Task 2A Compilation (PDF) (Week 8 10/11/25)

Task 2B: Collateral

Figure 3.2.1 Collateral 1 (JPEG) (Week 8 10/11/25)

Figure 3.2.2 Collateral 2 (JPEG) (Week 8 10/11/25)

Figure 3.2.3 Collateral 3 (JPEG) (Week 8 10/11/25)

Figure 3.2.4 Instagram Layout (JPEG) (Week 8 10/11/25)

Instagram profile link: https://www.instagram.com/leng.pix/

Figure 3.2.5 Instagram Link (JPEG) (Week 8 10/11/25)

Figure 3.2.6 Instagram Page Layout (JPEG) (Week 8 10/11/25)

Figure 3.2.7 Task 2B Compilation (PDF) (Week 8 10/11/25)

TASK 3: TYPE EXPLORATION & APPLICATION

UNTOLD Font Download link: https://drive.google.com/file/d/1C5WtOXVUUfr-r-vs7g_bxZ6sT6ZwxcFS/view?usp=drive_link

Figure 4.1.1 UNTOLD font preview (PDF) (3/12/2025 week 11)

Figure 4.1.2 Font presentation 1 (JPEG) (15/12/2025 week 13)

Figure 4.1.3 Font presentation 2 (JPEG) (15/12/2025 week 13)

Figure 4.1.4 Font presentation 3 (JPEG) (15/12/2025 week 13)

Figure 4.1.5 Font presentation 4 (JPEG) (15/12/2025 week 13)

Figure 4.1.6 Font presentation 5 (JPEG) (15/12/2025 week 13)

Figure 4.1.7 Font presentation (PDF) (15/12/2025 week 13)

Figure 4.1.8 Font application 1 (JPEG) (15/12/2025 week 13)

Figure 4.1.9 Font application 2 (JPEG) (15/12/2025 week 13)

Figure 4.1.10 Font application 3 (JPEG) (15/12/2025 week 13)

Figure 4.1.11 Font application 4 (JPEG) (15/12/2025 week 13)

Figure 4.1.12 Font application 5 (JPEG) (15/12/2025 week 13)

Figure 4.1.12 Font application (PDF) (15/12/2025 week 13)

REFLECTION

Experience

Compared to typography module we took during last semester; advanced typography focused more on discovering and creating our own designs, more like working as a designer than a student. Throughout the whole 14 weeks, I've experienced a tighter working schedule since we are required to receive feedback consistently every week to ensure work quality, and the feedbacks given was indeed useful and helped a lot throughout the design process. Since Mr.Vinod gave feedback publicly, so we're able to gain better design knowledges.

Observation

While working on the tasks, the importance of observation and researching has again been emphasized. By paying attention on others' work, especially on the real-life examples, we're able to gain better design knowledges and apply it to our own designs.

Findings

We always have to spend time to create a good design, since multiples of reflections and observations has to be made. Every time I come back to the design, I am able to gain new opinions in different perspectives. We have to think in different perspectives to create a good design, not only in a designer's perspectives, but also in a reader's perspectives, since designs are about to communicate and deliver messages. Therefore, we need to think before designing, whether what messages we're about to deliver so that the design is rich, then how should we deliver the messages to the reader?