Intercultural Design: Task 1

2/2/26 - 20/2/26 (Week 1 - Week 3)

Choong Yee Leng || 0381980

Interactive Design || Bachelor Degree in Creative Media || Taylor’s University 

Task 1: Proposal

TABLE OF CONTENTS

1.Lectures

2.Instrcutions

3.Work process

4.Proposal slides

5.Presentation video

LECTURES

Week 1: Culture and Design

Visuals 

• Everything that can been seen.
• Everything produced or created by humans that can bee seen

Design Significants

Design significance involves understanding a design through its identity, including its social, cultural, and political spheres, while conducting research in cultural studies, philosophy, sociology, and history.

Design System 

1. Basic Assumptions 

• Values
• Principles
• Practices

2. Norms and Values 

• Look & feel
• Design elements (colour, typography, layout, form)
• Design functions (how it works and behaves)

3. Artefacts and Products 

• Tools & technology
• Final products (websites, apps, physical objects, prototypes)

Design Sensitivity

• Symbolism and Imagery
• Colour Considerations
• Typography and Language
• Addressing Cultural Sensitivity 
• Inclusive Design
• User Research
• Localisation
• Cultural Awareness Training

INSTRUCTIONS