Intercultural Design: Task 1

2/2/26 - 20/2/26 (Week 1 - Week 3)

Choong Yee Leng || 0381980

Intercultural Design || Bachelor Degree in Creative Media || Taylor’s University 

Task 1: Proposal

TABLE OF CONTENTS

1.Lectures

2.Instructions

3.Work process

4.Proposal slides

5.Presentation video

6.Reflectiom

7.Feedback

LECTURES

Week 1: Culture and Design

Visuals 

• Everything that can been seen.
• Everything produced or created by humans that can bee seen

Design Significants

Design significance involves understanding a design through its identity, including its social, cultural, and political spheres, while conducting research in cultural studies, philosophy, sociology, and history.

Design System 

1. Basic Assumptions 

• Values
• Principles
• Practices

2. Norms and Values 

• Look & feel
• Design elements (colour, typography, layout, form)
• Design functions (how it works and behaves)

3. Artefacts and Products 

• Tools & technology
• Final products (websites, apps, physical objects, prototypes)

Design Sensitivity

• Symbolism and Imagery
• Colour Considerations
• Typography and Language
• Addressing Cultural Sensitivity 
• Inclusive Design
• User Research
• Localisation
• Cultural Awareness Training

INSTRUCTIONS

Document 2.1 Module Information

WORK PROCESS

After grouping, our group held a meeting discussing on topics that we're interested to propose. Below is the outcome of the meeting.

Figure 3.1 Meeting outcome (Week 2 4/2/2026)

Before our first consultation, we decided to refine the proposal draft for better clarification and widen our idea choices. Below is the outcome of refined draft.

Figure 3.2 Refined proposal draft (Week 3 9/2/2026)

After the first consultation, Mr. Fitri suggested that we can work on 

• Integrated Tactile Wayfinding System (Idea 2)
• Virtual Public Transportation Card (Idea 1)
• Shaded Sitting Areas in Titiwangsa Park (Idea 5)

We were divided into 2 in a group to work on the proposal. Me and Jia Xuan worked on "Shaded Sitting Areas in Titiwangsa Park". We started our work by doing research and gathering evidence to justify the problems. After identifying the problems, we proceed on the solutions, which how should a sunshade be designed to align with our design purpose. Below are the evidence and sources gathered.

Figure 3.3 Evidence & sources gathered (Week 3 17/2.2026)

PROPOSAL SLIDES

Three of our proposals are then combined.

Figure 4.1 Final proposal (Week 3 20/2/2025)

PRESENTATION VIDEO

Video 5.1 Final presentation video (Week 3 20/2/2026)

REFLECTION

This assignment is built on extensive research. Fortunately, completing the Design Research Methodology module last semester provided me with a strong research foundation, allowing me to carry out this task with confidence instead of feeling lost. After receiving the project brief, I realized that good design requires careful consideration of many factors. Even a small feature within a street goes through multiple processes before it is finalized. Understanding people’s needs is therefore one of the most important responsibilities of a designer.

As this is a group assignment, communication plays a crucial role throughout the process. I am grateful that all my group members are open and actively involved in discussions. With continuous feedback and mutual support, we were able to refine our ideas repeatedly and work towards achieving the desired outcome.

FEEDBACK

Week 2: Mr. Fitri approved the idea 1,2 and 5

Week 3: Mr. Fitri suggests that the "urban mobility" should be interpreted in "designing urban future", other than that the proposal is fine.